It speaks square feet and flake.
It prices every job by the square foot and plans your resin, flake, and topcoat for you. You see your real profit before you pour a drop.
CRM + ops for concrete coating companies
Run the jobs. Not the busywork.
CoatHQ catches every lead, follows up for you, builds good, better, best quotes, books installs, plans your materials, tracks your crew, and shows what makes you money. Made for coaters, not plumbers.
LeadsCallsQuotesSchedulingInventoryCrewReviews
Denver Metro
Monday install board
Live lead tracking
37Active jobs
$142kMonth to date
44%Close rate
Revenue by lead sourceThis month
Jan Martin quoteToday 3:00
Reyes garage installCrew A
Review request sentAuto
Built aroundCoating jobs
Apps it replaces8+
UsersUnlimited
Runs onYour phone
Why coaters switch
This isn't a generic CRM.
Jobber and Housecall Pro were made for plumbers, with your logo stuck on top. CoatHQ was built for how a coating shop really works.
You talk. It does the work.
Create leads, book quotes, and schedule installs just by talking to it, right from the jobsite."Book Jan's quote Thursday at 3." Done.
See which ad actually made you money.
Put a different phone number on each ad. See which ads make money and which reps close. Stop guessing, and spend where it works.
Everything it does
Built around the owner's day.
Less dashboard theater, more answers: who needs a callback, what sold, which crew is booked, and where the next dollar should go.
Never miss a lead again.
Every new lead gets a message in seconds, and keeps getting follow-ups until they book. Nothing slips while you're on a floor.
Speed-to-leadClose with good-better-best quotes.
Show three options on the iPad, let the customer pick and sign in the driveway, and take the deposit on the spot.
Quotes & e-signInventory that plans itself.
Every job figures out its own resin, flake, and topcoat, and spots shortages. You can reorder exactly what you need, instantly.
Inventory & materialsLet customers book themselves.
Customers book their own estimates and installs on your site. A smart calendar picks the best times and shows the miles between quotes.
Self-schedulingTurn finished jobs into the next ones.
It asks happy customers for reviews, keeps your job photos in order, and posts your best work right to your website.
Reviews & gallerySee who's carrying the crew.
See each installer's hours, work, and revenue, plus how close they are to a bonus. Put it on a scoreboard the whole crew can see.
Crew scoreboardOn autopilot
You build the business.
It handles the busywork.
Your numbers, close rates, lead sources, crew performance, and customer follow-up. All tracked, sent, and scheduled.
Automatically.
Texts, emails, and voice scheduling. One place that ties it all together.
Field, office, or home
Run your business from anywhere.
The best software is the one your team actually uses. CoatHQ works in the truck, at the office, or on the couch at night. It's the same on every device: talk to it in the field, or dig into your dashboards and reports at the desk.
CoatHQ Assistant
Quote scheduledJan Martin · Thursday 3:00 PM · Denver
One platform, not ten
Replace ~$800/mo of apps with one.
One login, one bill, built for coatings. Unlimited users. Plans from $147/mo.
See pricingOne platform, not ten
You're paying for software and doing the work anyway.
Field CRM (Jobber / Housecall Pro)$149+/mo
GoHighLevel$97/mo
NiceJob (reviews)$75/mo
CompanyCam (job photos)$187/mo
CallRail (call tracking)$50/mo
Time clock & payroll prep$70/mo
Zapier (automations)$30/mo
Inventory spreadsheetYour nights
The stack you can retire~$800/mo
Pricing
Two plans. Unlimited users on both.
Pro is the full platform at $497 a month, or $297 with a partner code. Grow is the lighter plan at $247 a month, or $147 with a partner code. Every plan includes unlimited users and unlimited email.
Grow
Win more jobs.
$247/mo
or $147/mo with a partner code
No code needed to start
- Everything you need to sell:
- Unlimited users
- Lead capture + source tracking
- Follow-up automations
- Good/Better/Best quotes + e-sign
- Scheduling & calendar
- Reviews + website gallery
- Unlimited email, plus 1,000 texts and 1,500 call minutes a month
- 250 AI voice commands a month
Most popular
Pro
Run the whole operation + AI.
$497/mo
or $297/mo with a partner code
The full platform
- Everything in Grow, plus:
- Inventory & material planning (reorder instantly)
- Employee performance, payroll prep & scoreboards
- Voice-to-command (AI)
- Smart dispatch scheduling (miles + red/yellow/green)
- Call tracking with multiple numbers
- Advanced reporting
- Unlimited email, plus 1,500 texts and 3,500 call minutes a month
- 500 AI voice commands a month
How partner pricing works. A partner code lowers your price. You get one from your supplier's partner program, then add it when you sign up. With a code you pay $147 for Grow or $297 for Pro. Without one you pay $247 or $497. The software is the same either way.
Got more than one shop? Add each location for $97/mo.
Usage included. Each plan includes a generous monthly allotment of texting, calling, and AI voice commands. Exceed your monthly allotment and extra usage is billed at standard rates, per text, per call minute, and per AI command. No contracts, no surprises.
Look closer
Pick the part you care about.
Built by a coater, for coaters
Get your nights back.
Every lead, crew, schedule, photo, review, and number in one place, built for how coating companies really work.
"I didn't start a coating business to do data entry at nine at night, or to pay for eight apps that don't talk to each other. This runs it for me."Jared, founder and coater, 15+ years